Performance Indicators are what judges actually score. Understanding them and responding clearly is the key to winning roleplays.
Judges want to see if you understand how money moves in and out of a business and why it matters for daily operations.
Define cash flow clearly, explain why positive cash flow is important, and connect it to the scenario.
"Cash flow refers to the movement of money coming into and leaving a business, Positive cash flow ensures a company can pay expenses, invest in growth, and stay financially stable."
Judges want to know if you understand how businesses divide customers into groups to better target them.
Name multiple segmentation methods and explain how one fits the scenario.
"Market segmentation divides customers by demographics, psychographics, Geography, or behavior. In this case, demographic segmentation would be effective because the target audience is students aged 18 - 24."
Judges are looking for structure, leadership thinking, and business planning skills.
Mention goals and explain how goals guide performance and decision making.
"Goal setting provides direction and motivation. SMART goals ensure objectives are specific, measurable, achievable, relevant, and time-bound, helping teams stay focused and accountable."